13th June 2014
Bond It help donate thousands of unwanted Rugby League shirts to young people across Papua New Guinea
The Huddersfield Giants and main partner Bond It would like to thank the Claret and Gold faithful for donating their old Rugby League shirts during the shirt amnesty initiative. Following months of hard work and a campaign which secured the support of people across the UK, Bond It recently helped donate, with the help of former legend Stanley Gene, thousands of surplus Rugby League shirts to young people across Papua New Guinea (PNG).
Bond It teamed up with Papua New Guinea and Giants legend Stanley Gene, who captained the PNG national team to arrange the donation through Stanley’s charity, The Stanley Gene Foundation. The charity aims to help young Papa New Guineans create better futures for themselves through activities that include working with isolated communities to provide educational and sporting opportunities.
The unwanted Rugby League shirts were collected as part of a shirt amnesty set up by Bond It in 2013 following its decision to become the main kit sponsor of the Huddersfield Giants. Under the initiative, supporters of the Giants were able to donate their old shirts and receive a £10 discount off the price of a new season shirt courtesy of Bond It. In total, more than 2000 shirts were collected and distributed across schools and villages in the PNG province of Simbu.
Managing Director at Bond It, David Moore commented:
“Bond It became a sponsor of the Huddersfield Giants in 2012 in order to boost the profile of our brand and as a show of support for the local community as a business based on the outskirts of Huddersfield.
“Naturally, we wanted fans wearing the new season shirts featuring our logo and that of a number of Bond It products but this begged the question as to what to do with the old shirts? As a business with a socially responsible approach we wanted to see them being put to good use as opposed to simply discarded. After learning of Stanley’s charity through his connection to the Giants as former player, everything just fell into place.
“We’re delighted the shirt amnesty has been so well supported and that the shirts have now arrived with their intended beneficiaries.”
Former Huddersfield Giants legend Stanley Gene also commented on the initiative:
“On behalf of myself, everyone at the Stanley Gene Foundation and all those from the various schools and villages, I would like to thank Bond It for implementing the shirt amnesty and for contributing towards the shipping costs of getting these items to PNG.
“I’d also like to extend our gratitude to all those Rugby League fans who got behind the campaign. The resultant donation has made a very real difference to thousands of people and brought a smile to thousands of faces.”
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